“Stay home, stay safe” has now become the new-age mantra at a time when the world is grappling with the COVID-19 pandemic. As each of us strives to embrace this ‘new normal’ and get on with life while confined to our four walls, the digital world once again reassures us that technology transcends all physical boundaries and restrictions.
While these are testing times not only for individuals but also for companies and businesses, the corporate sector continues to function and fulfill its objectives by means of online platforms. And amidst all the social distancing, companies are still maintaining their associations with their loyal clients through social media platforms like Instagram, LinkedIn and Facebook. Here’s how digital marketing agencies across the world are helping their clients to directly leverage digital marketing to improve their turnovers and enhance their sales despite the quarantine:
Unlocking the Social Media Doors During the Lock-Down
Here’s how social media platforms are proving to be useful to companies across different sectors during the COVID-19 phase:
Brand Building and Awareness: As a majority of individuals are resorting to the online world to stay connected as well as for a much-needed respite from the situation, this is the perfect time for brands to establish themselves in the minds of their target audiences and carry out innovative campaigns. More number of active users on social media makes it easier for brands to attract the attention of the masses and drive them to purchase their products. This significantly contributes in driving sales for the company.
Retaining Existing Loyal Customers: In this lock-down phase where most products and services except for the most essential ones have been relegated to a standstill, social media platforms help companies to retain their loyal customers while also striving to make a mark on the relevant potential ones. This allows them to target the existing as well as new audiences towards their products and increase the sales turnover.
More Innovative Campaigns and Strategies: Since the whole world is faced with this sudden and harrowing crisis, brands that continue to strike a personal chord with their consumers and express their support in these difficult times are more likely to be remembered and cherished even after this phase passes. Thus, this is a good time for businesses and brands to spread the love and goodwill via their innovative social media campaigns and interactive posts. Social media features such as stories with opinion polls, interesting quarantine challenges and posts with a personal touch help brands to support their consumers in the best ways possible.
The Bottom Line
At the core, social media marketing agencies across the board are helping their clients to increase their visibility on social media platforms even at a time when the offline world has come to a halt. This helps them to establish their relevance to their target groups and reassure them that they remain dedicated to providing the best quality services and products, even during these difficult times. Most importantly, even as the lock-down is gradually relaxed, it helps companies to not only sell their products but also increase their sales and earn significant profits.