In this buzzing internet world characterized by cut-throat competition and a constant inflow of information, it is a task for any website owner and digital marketing company to produce and promote website content in such a way that it stands out amidst this plethora. Today, Search Engine Optimization at an advanced level is essential to mark one’s visibility in search engines and drive organic traffic. SEO is essentially of two types – on-page SEO and off-page SEO.
A proper balance of both these types of SEO ensures that your website stands a good chance of ranking high on popular search engines.
While off-page SEO techniques – such as having other websites provide backlinks to your page – may be looked upon as rather eventual ‘back-shot’ SEO processes, on-page SEO techniques may be leveraged by websites right from the inception phase in order to take one step towards ranking on page 1 of search results! While on-page methods are being widely applied by a number of websites today, doing it the right way is still a sure-fire way of attracting the right audiences to your website. Here are some on-page SEO techniques that can help drive organic traffic to your website:
1. Keyword Optimization
Although an old-school SEO method, keyword optimization still remains an essential aspect of driving traffic. However, an experienced SEO service provider knows that keyword stuffing and over-optimization defeat the whole purpose of SEO. The ‘key’ here is to understand the audiences you want to attract towards your website and reflect on the nature of search they are likely to carry out on search engines. One could also opt for online keyword research tools such as SEMrush and HigherVisibility in order to derive domain-specific keywords that can improve one’s website ranking. It’s also a great idea to carry out a competitor analysis to check out what keywords your competitor is applying to his/her website, and then try and rank for these keywords. While creating website content, decide beforehand on the keywords you may want to focus on for each write-up, and plan your content accordingly.
2. Internal links
Providing internal links ensures that your audiences are directed towards other relevant landing pages on your website, thus increasing the overall viewership on different landing pages. It also helps search engines to crawl your website easily, and enables readers to navigate through different areas under your domain.
3. Title Tag and Meta Description
The title-tag and meta-description of your landing-pages play a crucial role in driving traffic to your website. The title-tag is basically the title of your landing page that shows up in the relevant search results and which the reader may click on if he/she finds the title appealing. The meta-description is a caption of sorts to your landing-page – usually consisting of a very crisp description of what your content is all about. Since the title-tag and meta-description are the very first aspects of your landing-page that the reader would come across while conducting a search, the content for these must be catchy and appealing, concise and lucid all at once. Providing essential keywords in your title and meta-tags can help the search engine crawl your landing-page with ease. You could discuss with your digital marketing company about striking the right balance between concise and catchy for your titles and meta-descriptions.
4. Short and sweet URL
The default URL generated for your website is most likely a lengthy amalgamation of numbers and characters interspersed by some phrases here and there from your title-tag. It’s time for change! The more concise and relevant your website URLs are, the more the chances of higher engagement rates. Remember to edit your URL before posting your content – adding a crisp focus keyword to the ‘snail’ and separating the words with hyphens.
5. Alt text
An alt text is essentially an image URL that helps the pictures uploaded on your website to rank on image search results. You could create alt texts for the graphics on your website by making use of concise and relevant key-phrases that relate to the main keywords.
6. Bid Adieu to “404: Page Not Found”
Errors in loading some pages of your website may also bring down your search rankings considerably. While creating the different landing-pages to your website, ensure that you rid it of any loading errors – including slow loading of a page or a 404 error. Such errors may increase the bounce rates on your website, as viewers may exit the page out of impatience.
On-page SEO is always the starting-point for optimizing one’s website. It paves the way for off-page activities like back-links from other websites, and helps budding websites establish their identities on search-engines. And that’s why a number of online marketing Mumbai-based agencies as well as those across the country are now focusing on on-page SEO as a means of boosting search ranking and inviting organic traffic to websites.