With the internet revolution having swept the world off its feet over the past decade, Google has emerged as the leading search engine which claims over 90.4% of the search engine market share worldwide. And as a way of constantly revising its search ranking algorithms and continuing to provide premier services to its users, Google conducts core algorithm updates on a regular basis. June 2019 witnessed another of Google’s major core algorithm updates, driven by important rationales including promoting video carousels, boosting the rankings of reputed sites with high-quality content and relegating news websites whose content it finds “irrelevant”. Such an update system can often seem disconcerting to a website owner or SEO services provider whose website rankings may have fallen to a considerable extent after an update.
Addressing these concerns, Google trends analyst John Mueller answered some key questions about the June 2019 update and provided some recovery inputs:
1. Just an Update – Not a Penalty
Mueller suggests that while a Google core update may result in the dropping of search engine rankings for certain websites that Google deems as consisting of somewhat irrelevant or redundant content, this relegation is very different from being levied a penalty. In the latter scenario, Google typically sends the concerned publisher a notice pertaining to the Webmaster Guideline Violations. However, when a site is faced with a lowered ranking post an update, there are no such implications, as a rise or fall of a website’s ranking after an update is merely based on Google’s perception of the site’s content quality.
2. An Insight into Fluctuations in Rankings Post an Update
Mueller explains that the Google search rankings of some pages may drop simply owing to the fact that Google’s new algorithm finds some websites more relevant; and in the process, the lesser relevant ones are reduced to lower rankings.
3. What is the Recovery Period for a Site Adversely Affected by the Update?
The core algorithm updates may momentarily affect websites whose rankings have fallen; but Google is subject to constant updates, and if a website owner updates the content on his/her website in a way that Google deems relevant, it should automatically reflect in the search rankings even before the next core update is carried out. Sometimes, rankings may also improve following the subsequent update.
4. Rankings Going Down Does Not Imply Poor Content Quality
Mueller concludes by reiterating that a fall in website rankings does not mean a website contains inferior-quality or “spammable” content. The best way forward for any website developers or owners or online marketing agency is to be patient and investigate any technical or SEO-related issues that have probably resulted in a lower ranking.