A sense of community has undoubtedly been the most prized possession of the human race. And festive occasions provide legit platforms for communities to get together for a shared purpose. In the postmodern age of social media, virtual reality has taken the definition of community interaction to the next level. Social media platforms have become a means for large-scale interactions between different groups – including brands and their customers.
In India, Ganesh Chaturthi is one such occasion wherein Indian brands set up campaigns to reconnect with thousands of customers across the globe, while revering the elephant God and his love for modaks. Take a look at how Indian brands took to social media this Ganesh Chaturthi to connect with customers!
1. Tatasky – Messages Through Mushak
This year, Tatasky came up with a unique festive campaign #MessagesThroughMushak, which leveraged Instagram’s voice messaging facility to create an interesting two-way interaction with its followers. In its Instagram post for Ganesh Chaturthi, this satellite television brand put up an animated video, inviting its followers to DM their wishes in the form of voice messages on its Instagram handle. It also went on to offer exciting prizes to the winners of this contest of sorts. Such out-of-the-box digital marketing solutions act as ice-breakers and help establish the brand’s approachability towards its customers.
2. Tata Power Ltd. – A Step Towards Sustainable Living
In its simple yet extremely significant Ganpati post on Instagram, Tata Power Ltd. put up a video of a clay Ganpati idol being placed on a mud pot and water being poured over it, causing it to dissolve and constitute the soil in which a seed may be sown. A tiny sapling then emerges from the pot and goes on to transform into a healthy plant. This socially relevant move by Tata Power reflects the brand’s awareness of its social responsibility and its initiative towards a sustainable and environment-friendly world.
3. BMW Motorrad India – Your Personal Chariot
BMW Motorrad’s endearingly unique festive post was an image ostensibly comprising the silhouette of a motorcycle – but with a twist. Can you spot Lord Ganesha in this ‘optically illusive’ picture?
4. My Shopping Box India – The ‘More ya’ Shopping
Comprising an ingenious play of words and a catchy theme, the Ganesh Chaturthi post by My Shopping Box was an instant winner. This video is a simple but artistic depiction of Lord Ganesha’s mushak or mouse running across the screen and leaving behind its trail, which finally becomes a sketch of the God Himself. The video ends with a pun-intended statement: “Ab shopping hogi more ya!” which, of course, is an allegory to the slogan ‘Ganpati bappa morya’.
5. Mercedes Benz India – Guiding You Through the Way
A faint silhouette of a steering and a logo and headlights? Or two little ears and a trunk and a sacred symbol on the forehead? Take a look at this Ganesha wish by Mercedes Benz and decide for yourself!
So, these were some of the creative and quirky Ganesh Chaturthi campaigns that did the rounds on social media platforms this year. A number of digital marketing firms in India are now emphasizing the importance of brands putting up festive posts to interact with customers. Brands and consumers share a very special relation – and such festive posts are great ways of instilling a sense of trust and loyalty in this equation. Let us know which of these festive posts appealed most to you!