Facebook Passes New Guidelines About the Content to Be Excluded from its Recommendation Lists

September 1, 2020

 

 

 

 

As much as modern technology and digitization have majorly contributed in providing us with a life of efficiency and convenience, the boundaries between right and wrong are much more blurred in the virtual world as compared to the tangible one.

 

Due to the anonymity involved in navigating the online domains, it becomes much easier for the hooligans of the virtual world to misuse this resource. For this reason, social media platforms and websites have to constantly update their security measures to weed out such unscrupulous elements and ensure the safety of the individual users, businesses and social media marketing agencies active on these platforms.
 

In a very recent development, Facebook updated its guidelines concerning the type of content that needs to be excluded from its various recommendation listings such as “Suggested For You” and “Pages You May Like”. So, what are the different types of content that Facebook would exclude from these recommendation lists? Here’s a look:

 


1. Violent and Sexually Explicit Content


Violence in any form can have a negative influence on individuals and may directly or indirectly perpetuate these acts. Moreover, sexually explicit content and suggestive posts may also have a negative impact on individuals and promote derogatory and obscene depictions. While Facebook already has guidelines in place to weed out posts and profiles consisting of such content, it is now taking specific measures to eliminate such posts from showing up on the recommendation lists.

 

 

2. Content Promoting Self-Injurious Behaviour and/or Suicide


Posts depicting self-injury and suicidal tendencies may also be potentially harmful in terms of perpetrating such self-destructive behaviours. Thus, such posts would also be eliminated from Facebook recommendations to ensure that such violent acts are not promoted.

 

 

3. Posts With Misleading Claims


While sharing of knowledge via social media is always a good idea, it is important to verify the information before sharing it online so that it does not mislead the general public. Thus, Facebook has proposed guidelines to avoid presenting such misleading posts on topics such as finance and health (including the ones that guarantee a miraculous weight loss).
 


4. Clickbait Content With Little or No Useful Material


Sometimes, clickbait posts aimed only at garnering quick attention and without any other intrinsic value attached to them can be rather intrusive and may even pass off as spam. Such content chiefly includes giveaways and contests that implore users to like and follow a page and/or purchase certain products in return for prizes or other benefits.
 

 

Bottom Line
 

Today, social media is not only a powerful means for individuals to stay connected but also for companies and businesses to reach out to their audiences innovatively and promote their products and services. Reputed digital marketing agencies take great care to help their clients navigate these platforms securely even as they attract their target groups and establish their brand identities. However, Facebook’s initiative to encourage a secure and spam-free social media experience for its users is sure to further create a safe digital space.

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