“What is one of the most annoying, time-consuming and/or challenging aspects of search marketing?”
This was a question in a study taken a few years ago. Most participants listed keyword optimization as one of the hardest tasks in search engine marketing. Because of its difficult nature, most website owners and marketers don't spend enough time optimizing keywords. Ironically, keyword optimization is the most important aspect of PPC and the services of an SEO service provider. If you don't select and use keywords your customers are searching for, your brand won't get found and that simply means no website traffic and no sales.
To help marketers through this process, we’ve put together this keyword optimization cheat sheet that will help evaluate a keyword list on a regular basis, keeping content high up in search engine rankings.
While this step may sound obvious, it has to be highlighted because identifying strong keywords for your page is the most important part of keyword optimization and will set a good foundation.
Choose a primary keyword that is relevant to your site and make sure that it’s popular with your users as well. Keeping the primary keyword within the brand website’s competitive ranking power is also something to be followed. It’s better to select low-competition keywords that your site can rank for.
Once you assign a primary keyword to a page, look for terms you can use as secondary SEO keywords – words that are closely associated to the primary keyword. Basically, the secondary keywords should support the primary keyword.
Pay Attention to Mobile Keywords
Users don’t use the same search queries across all types of platforms. Even the most popular keywords can change depending on the device being used. On mobile platforms, the search queries become shorter or can become longer if voice search is being used. The query will also be most probably in the form of a question.
Location is also a huge component of mobile searches. According to Google, 94 percent of users search for location-based info.
Follow a Set Checklist
Once you have set the primary keyword and secondary keywords for your page, create your content and optimize your posts. Proper keyword optimization techniques throughout the entire page should include these following checkpoints:
The primary keyword being used in the page title.
Content created is between 300 and 10,000 words
The primary keyword density is about 2%
Each secondary keyword is used at least once
The primary keyword is in the permalink
The permalink is under 128 characters
The primary keyword is in the meta title
The meta title is unique and not a duplicate of other meta titles on your site
The meta title is 66 characters or less
A least one image is on the page
The primary keyword is in an image alt tag on the page
Internal links lead from the page to other pages on your site using the linked page’s target keyword
There are outbound links on the page
Outbound links lead to related content on high-quality sites.
Keep Tracking Your Work
Ultimately, the best way to get the most out of the keyword optimization cheat sheet is to use a keyword optimization tool to check your work and progress. A marketer will gain insights from the reports created by the tool and know if efforts are being directed in the correct manner.
By following these tips and doing research relevant to their brand, digital marketing professionals can definitely increase the chances of ranking higher, driving more traffic to your website and attracting more leads and customers.