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Why LinkedIn Should Be A Part of Your Brand's Digital Marketing Strategy

November 16, 2018

 

Creating a LinkedIn marketing strategy is vital for any brand or business to grow. Just think about: unlike other social media platforms that have evolved to serve brands and businesses, LinkedIn has always been known as the network of professionals. It connects brands with other like-minded brands, encourages engagement with a targeted audience and, ultimately, ensures that a brand builds a strong network.

 

So why should LinkedIn be a part of your brand’s digital marketing strategy?

 

1. Increases Professional Credibility

 

LinkedIn now has more than 500 million members and is continuing to grow its user base year after year. LinkedIn is also the most-used social media platform amongst Fortune 500 companies.

 

For a brand, it’s a good time to seriously focus on LinkedIn as a primary social channel. Stand out from the competition by promoting your brand through LinkedIn. Since this is a platform free of the regular social media information overload, brands can confidently assert their position through purely meaningful content.

 

2. Targeted Reach

 

Using a wide array of LinkedIn’s search filters and targeting parameters, a brand can orient campaigns exactly the way they want. This increases the potential to refine the scope and quality of messaging. 

 

Ultimately, a brand needs to reach out to the people who are connected the most with their business. A LinkedIn marketing strategy will help you create this quality audience in a highly professional context.

 

3. LinkedIn Advertising

 

Based on the targeted audience, a brand can make focused strategic decisions about incorporating LinkedIn ads into its social media marketing strategy. A quick overview about the types of advertising solutions that LinkedIn offers would include:

 

- Sponsored Content – This amplifies your content in such a way that a brand can organically bring people to their Company Page

- Sponsored InMail – This is essentially email marketing but within the LinkedIn ecosystem.

- Text Ads – These are pay-per-click ads that appear on the LinkedIn homepage, profile pages, Groups pages, search results pages, etc

 

4. Publish Valuable Content to Retain Your Audience

 

One of the most important things a brand can do with a LinkedIn marketing strategy is consistently and constantly churn out material that matters.

 

A combination of text, visuals and rich media is the most ideal way to go forward. Sharing of relevant articles, writing original blogs and creating thought leadership pieces ensures a brand’s authority in a certain area. Statistics show that LinkedIn posts with an image included get 98% more comments. If you have a YouTube channel, you can link it directly to LinkedIn. A video is five times more likely to than any other content type to start a conversation.

 

These are just a few of the reasons as to why incorporating LinkedIn in a brand’s digital marketing strategy is very important. It’s a valuable tool that will allow a brand to build a network with experts in the relevant industry, establish credibility and grow your brand’s knowledge base and expertise exponentially.

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