Ganesh Chaturthi is one of the most awaited festivals in India, especially in the state of Maharashtra. This 10-day festival is filled with lots of music, yummy food, daily prayers, public processions of the Ganesh deity, and –on the final day – immersion of the deity in a water body.
During this time, lots of brands roll out campaigns that focus on the universal appeal and spirit of Ganesh Utsav – new beginnings, casting out negativity to make room for positivity, and togetherness. Let’s have a look at a few brand campaigns that have really captured the essence and message of this joyous festival!
A Social Message
Brooke Bond Red Label Tea
This brand campaign revolves around people setting aside their ignorance and prejudices against one another to come together in unity. In times like these, such a message is positive and uplifting and truly portrays what the Ganesh festival stands for.
You can watch the video here.
An Environmental Message
The Times of India
This simple print advertisement urges its readers to use an idol made of clay or even recycled material. The pollution and environmental damage caused by large scale festivals is something that can actually be reduced if brands take the responsibility of educating their audiences.
First Cry, the online shopping portal for kids and baby products, highlighted the bond between a mother and her child. This cute ad shows a hypothetical chat conversation between Ganesh and Parvati.
And Some Advertisements Around Ganesh Utsav Are Just Really Visually Creative!
What's your most favourite Ganesh Utsav Campaign? Let us know in the comments below!