Nowadays, everyone uses Google on their mobile phones to look up and find any information about a product or a service. Keeping the growing rate of multiple digital platform usage in mind, Google is introducing simpler brands and solutions for their advertising products. This will ensure that small businesses will find it easier to create impactful and trustworthy ads that can reach their consumers across all channels, screens and formats.
Most of these developments are changes in the name of an existing advertising product but it is still an important point to note for digital marketers. The major changes that Google has introduced are explained below:
1. Google AdWords Is Becoming Google Ads
This change in name to 'Google Ads' contributes to better representation of the full range of Google’s advertising products. Small businesses can now stand out from the competition, reach the right people at the right time, and achieve the results that they want to achieve. Google is introducing a new campaign type called a ‘Smart Campaign’ that makes it even easier for a company to get started with online advertising.
2. Stronger Collaboration With Google Marketing Platform
Google is merging their DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand called Google Marketing Platform. Smarter marketing and better results are the highest expectations from this development. Businesses can also expect to understand their consumers better by using ads and analytics technology together.
3. Google Ad Manager
Another change based on the unification of two advertising products, Google Ad Manager brings together DoubleClick for Publishers and DoubleClick Ad Exchange. The way that publishers monetize their content has changed over time and this merger is supposed to help them manage their businesses and grow revenue in a much more smoother and efficient manner.
Digital marketers have a lot more to explore when it comes to Google’s new developments as a whole. By streamlining their products and increasing their potential, Google is equipping small businesses to be able to create more opportunities to connect with their audience through text, video, display and more.
According to the Google blog, the new Google Ads, Google Marketing Platform and Google Ad Manager brands are expected to roll-out over the next month.