This April, Google officially announced that there were more searches taking place on mobile phones, as compared to desktops.They also announced that,Google will favour mobile friendly websites in its search results. This was a call-for-action for all webmasters to make their websites mobile friendly.
Recently, it was noticed that Google favours mobile friendly pages in its results page, which is affecting rankings. Losing an organic ranking in Google’s results page could cost your business a lot, as most of the traffic for any website comes from search engines.
If you’ve still not made your website mobile friendly, we give you five simple ways in which you can do so:
1. Testing Your Website
The first step is, to check if your website is mobile friendly or not. Google provides a very simple tool for this, where you just have to enter the URL of your page. When you press the “analyse” button, it will tell you if your website is mobile friendly or not.
2. Testing the Load Time and Speed
Page speed has become one of the most important factors in determining if a website is mobile friendly or not. According to Google,"We must deliver and render the above the fold (ATF) content in less than one second, which allows the user to begin interacting with the page as soon as possible."
You can use Google’s Page Speed Insights Tool, and find out why your website is responding slowly on desktops and mobiles.
3. Use Standard Fonts for your Content
Avoid using fancy fonts. They take time to load and sometimes, users need to download large font files before they can view your content. Hence, it is always better to use standard fonts. This not only gives your website a professional look, but also helps it load faster.
4. Optimize Images
There are Tools that allow you to optimize images in a way that their file size reduces, without affecting the visual quality. Use such tools and make sure that all your images are optimized, as, if the image size is small; your website will load faster.
5. Don't use Flash for your website
This one is a complete NO-NO. Flash content is not at all mobile friendly. If you want to include animations in your website, then use other tools that are available. Also, make sure that your website doesn’t have any script that doesn’t work on mobile phones.
These ideas are based on experience with personal and client accounts. We at Edgytal take pride in helping our clients add business value through Search Engine Optimization. To find out more on how we can help, give us a shoutand we will be happy to line up a discussion.