Aditya Mehta Delivers a Talk on Digital Marketing and Importance of Processes

November 7, 2016



It has been an interesting week for Edgytal’s Managing Director Mr. Aditya Mehta. On Friday, he had been invited to speak at an event organised by thinQbate, an illustrious Incubator that houses six start-ups and assists them in developing their idea, building their team and chalking out their path towards entrepreneurial success.


His 45 minute long discussions with each of the start-ups focused around Digital Marketing and the importance of setting up processes to successfully run a company.


The event began with a talk on Digital Marketing, its various aspects like Social Media Marketing, Paid Marketing and SEO and how they complement each other to smoothly run a digital campaign. Other topics like objective-driven Digital Marketing and agency landscapes in India were also discussed. The talk ended with the importance of setting up processes from the maiden days of running a start up in order to keep operations in order. Here, he gave some great insights on the benefits of processes in helping a business scale and the kind of software to be used to set them up.


To reiterate the importance of processes, Mr Aditya Mehta followed his speech with an elaborate demo of Edgytal’s process ecosystem.

This was followed by an interesting round of Q and A where participating members asked him questions and cleared any queries that they might have had.

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