Want to succeed at SEO this year? The rules of SEO have changed drastically over the past few years and, in order to succeed, you need to first eliminate ineffective practices and replace them with strategic, content-focused tactics. Here are 5 great ways to do that-
1. Use social media content wisely
It is estimated that around 75% marketers already use Social Media to boost and support SEO, and in the coming times, content from social media platforms like Twitter, Facebook and LinkedIn will gain a lot of importance on the SERPs.
As more and more social media content gets indexed on Google and other popular search engines like yahoo and Bing, the lines between ‘web’ and ‘social media’ will get blurred in terms of SEO strategies. So, prepare to find, collect and use your valuable social media content to optimize your page for maximum visibility. But, you need to be careful about creating meaningful and interesting content rather than just piling up keywords for the sake of it. Focus on producing quality content only.
2. Make mobile optimization your priority
With people using all sorts of device such as tablets, smartphones, laptops, phone watches to browse the web and Google ensuring that mobile friendly websites get a higher search ranking on mobile searches, mobile optimization will soon become the norm, rather than exception. So, it’s high time you altered the way you conceptualize and create SEO strategies for mobile searches in order to stay ahead of your competitors. Make sure that everything on your site, from fonts to colors and from content to logo design, is mobile optimized.
3. Utilize the power of videos
According to a report by Marketing Land, videos account for 62% of all Google searches universally. In fact, Google has also started giving importance to blended results/searches. So, if you really want to appear on the first few pages on Google search results, videos may be the answer you’re looking for. From now on, start including an engaging video in your content to get better organic page ranks on Google.
4. Give stress to local SEO
Since the time Google has come out with its “pigeon” update, local SEO has gained significant prominence, compelling marketers to focus on a local tangent. As a marketer, you have to let Google know where you are located and what you are offering so that your chances of showing up on pages, especially in front of the relevant audience, increase. It is must to have your local pages which will include the name of your business, address etc. with Google, Yahoo and Bing. Your listing in the local pages can increase consumer engagement with your business and your ranking. Also, ensure that you use location specific keywords and personalize your content based on your target audiences’ location to stay ahead in the SEO game.
5. Make use of online web optimizing tools
The availability of several online tools has made it easier to optimize your website so that it ranks higher on a search engine. Tools like Google search console, Google keyword planner, Moz, SEMRush and Yoast SEO Plugin can help you evaluate your web pages, inform you of errors in your content and increase your site’s visibility to a large extent.
In the end, SEO success is all about providing useful and relevant content to your target audience, in a way that’s easily digestible for them. So focus on improving user experience and use keywords not for manipulation, but for positioning your content pages that have been optimized for the user.