Google Launches Free Version of Optimize 360

September 30, 2016


Yesterday, Google made a major announcement at SMX East in New York City that its Optimize 360, which is a part of the Google Analytics 360 suite, is getting an all-new free version that anyone can use.


The web giant also made several other announcements regarding new features and product tests that would be available for both the free and paid versions of Google’s Analytics suite, including a global roll-out of Data Studio, new report templates, session quality score and more. But, by far, the biggest announcement has been the launch of the free beta version of Optimize 360.


Google first introduced this tool earlier this year shortly after the release of the Analytics 360 suite - a group of products that delivers advertising insights and marketing strategies to its customers and helps drive unprecedented sales. Earlier, not everyone could get their hands on the beta version of this reporting tool, but starting today, users can request an invite to the beta.


For users who don’t know what Google Optimize is - it is a testing and optimization tool that integrates directly with Google Analytics. It shows the users which site experiences engagement with customers and provides the necessary tools to deliver them.


Around the same time that Google released the Optimize 360, it had also rolled out a free version of Data Studio 360 in beta. Until now, this tool was available exclusively in the U.S., but now the company is making Data Studio 360 global.


Other releases include a set of new report templates which will be available in Google Data Studio starting next month. These will make building and sharing reports that need to incorporate data sources like Google Analytics, AdWords, and Google Sheets etc much easier.


A new metric called ‘Session Quality Score’ has also been introduced. It uses machine learning to ‘predict the likelihood of a visitor making a transaction (purchase) on your site or app’. This tool will soon be available for the use of both free and paid users of Google Analytics.

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