Instagram Launches iPhone Inspired Upgrades in Its App

September 8, 2016



At the iPhone 7 launch event, Ian Spalter, Instagram’s Head of Design, took to the stage to show how tightly integrated the iPhone and the Instagram app are soon to become, as iPhone 7’s powerful new camera features will start to get the spotlight in an upcoming version of Instagram.


So what are the new upgrades coming up?


First, the iPhone 7 Plus telephoto zoom lens will be usable in Instagram by just dragging your finger up and down. This interface was earlier popularized by Snapchat. You can know how zoomed you are through the Haptic feedback, which will also help you remain in the 2X optical zoom offered by the iPhone 7 Plus, without straying into digital zoom which degrades picture quality. Just last month, Instagram had added a similar update by introducing one-finger zoom to Stories to let you do comedic zoom effects while shooting a video or quickly lining up a shot.

This is not the only change that Instagram is planning. Instagram’s color filters are also being redesigned to take advantage of iPhone 7 camera sensor’s wide-gamut color detection. This will make your photos even more vivid and colorful.


Instagram stories are supposed to be raw and off-the-cuff, but for that you need to get to the camera quicker. To make that possible, 3D Touch will let you jump right into adding a photo to your Instagram story, so you don’t miss out on those spontaneous moments.


And thanks to the Live Photos API, iPhone Live Photos will be able to instantly be converted into Instagram Boomerang back-and-forth GIFs. Previously, Boomerangs had to be shot in its dedicated app that involves a lengthy process of taking a bunch of stills and combining them into an animation. The new version will now let you just shoot in the default iPhone camera and then morph them into Boomerangs.


This partnership between Apple and Facebook-owned Instagram could drive a potential strategy between the two where Apple builds the underlying technology and leaves the creative flourishes to Instagram.  


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