Following the bandwagon of the other social media platforms, LinkedIn, the professional social network, is adopting new features by the day in a move to offer the best potential from its interface. In a recent blog post by the platform, they mentioned the addition of a new feature that allows the users to post multiple pictures in a single post. LinkedIn is a platform that is moving slowly with its new features and not making any major changes, which is understandable given the professional nature of the platform. They did add a new video feature, but that did not make any major change to the functionality of the platform, like the stories by Instagram, Facebook and now WhatsApp.
The multiple-photos feature was initially available only to Twitter and Facebook users. It was in the form of photo albums on Facebook, while on Twitter it was just a generic post. It later spread to Instagram, with the introduction of carousel ads and then the feature was made available to all users and organic posts.
LinkedIn launched this new feature in the form of a ‘Tip Tuesday’ post and here is what they posted in their blog section:
“Want to share photos from an industry event you attended? Or how about photos from your team offsite that capture your company culture? You can now select multiple photos to include in a single post on LinkedIn. With this new feature, you can share more than one view of the experience you want to share with your network. They say a picture is worth a thousand words, now imagine what multiple pictures will do.”
The idea behind this new feature is to enhance the use of pictures in a single post and to be able to describe a particular event more elaborately. You could also use this feature to enhance your professional profile; you could post some pictures of your workspace OR post some pictures of a new product or service and make an album or post a few different sub products that are being launched in a single category. In another attempt, you could post some graphs or charts to explain a certain concept or presentation.
In recent months, LinkedIn has added in a range of smaller updates and tweaks to improve the user experience, including an in-built profile image camera, pictures in comments, new ‘Profile Views’ data points and native video. They also re-added the ability to get quick information about a user by hovering over their username in the feed just last week.
It would be okay to say that LinkedIn is taking a sound approach to strengthen its core and not jump on to any upcoming trend like every other social media platform. This is working best for them as they are not a trend-setting social media platform, they have their niche in the social network and they are doing pretty good with their timely updates.
The ability to add multiple photos is available now on iOS, and is coming soon to Android and desktop.