What is Social Media Marketing?

June 29, 2015



In this Digital Era, just having a website for your business is not sufficient. With so much competition, you need to make sure that you make use of all platforms available on the internet in the most effective and efficient way.


Social Media Marketing simply refers to the process of gaining traffic or visibility through social media sites. All social media platforms provide different features and are used for different purposes. For example, “Twitter is majorly used for short messages or updates with others.” Facebook on the other hand, is a full blown site that allows you to post pictures, videos, updates, create business pages, events, etc.


If you are still sceptical about doing SMM for your business, we’ll tell you why you should:

  • You can interact with your customers directly; you can ask for feedback, tell them about new products/ services, etc. When you interact with your audience, you build a bond of trust between you and your customers.

  • If your customers are disappointed or dissatisfied with the product, then you can immediately respond to their complaints and try to provide a solution.

  • Having a strong social media presence is very important as it helps in building the company’s reputation and showcases your business. When you regularly update your audience about the company’s happenings, they subconsciously start to view your company as a figure of authority.

  • If you want to be found by millions of people on the web, then marketing your business on various social media platforms will help you achieve this goal. Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily user. 

  • SMM also helps in getting traffic to your website as well as improving your search engine ranking.

  • It is also a very cost effective way as it is comparatively cheaper than other forms of advertising and also has a higher ROI.

  • It also helps you build a better and long term relationship with your customers. And also helps you give your customers a richer experience.

  • It increases your sales and gives you a better conversion rate. People are more likely to trust a brand if they get prompt replies to their problems/queries.

Social Media Marketing may seem very easy and simple at a glance, but it has its own strategies and technical aspects, which, if not kept in mind, might lead to a failed campaign. Hence, it is always best to get the help of a professional/agency.


These ideas are based on experience with personal and client accounts. We at Edgytal take pride in helping our clients add business value through Social Media Marketing. To find out more on how we can help, give us a shoutand we will be happy to line up a discussion.




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