Search Engine Optimization is the unpaid or organic way of getting more traffic on your website by making it search engine friendly. When you make your website search engine friendly, it obtains a higher rank on the search engine results page (SERP). It is also very cost-effective as it has a high ROI. It is the most important factor of any company’s online presence and branding efforts.
Normally,users don’t scroll through more than 2-3 pages of search results on the SERP. So by making your website SEO friendly, you havea chance of ranking higher on SERP. The higher that a website naturally ranks in the results page of an engine, the higher are the chances of that site being visited.
SEO becomes necessary as most of your traffic comes from search engines like Google, Bing, Yahoo, etc. Although social media also helps in driving traffic, most of the internet users use search engines as their primary method of navigation. Search engines also provide targeted traffic; they show websites that are relevant to the search on their results page. And users think that the higher the page ranks on SERP, the more credible that website is.
A successful SEO campaign will have carefully selected relevant keywords; the way other sites link to you on the web, the quality of your content, etc. that will be structured in such a way that search engines understand it.The search engines keep on updating their search algorithms from time to time, so you need to keep a track and make changes to your website accordingly.
You need to be very careful and should take help from a professional/agency that is experienced in SEO. This is because while the right SEO can get you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
These ideas are based on experience with personal and client accounts. We at Edgytal take pride in helping our clients add business value through Search Engine Optimization. To find out more on how we can help, give us a shout and we will be happy to line up a discussion.