Making a PPC campaign looks so simple right? Following the 9 steps and besides, you are paying only for each click, which might or might not get converted into a sale.But, it’s not as easy as it looks. Many PPC campaigns have failed due to targeting the wrong keywords and lack of captivating messages.You need to make sure that your campaign is effective and you are making use of your funds in a profitable way.
Let us look at a few ways in which you can grow your PPC campaign and make it more effective and get the best results:
Keyword trends may change over time. You need to constantly keep on monitoring what works and what doesn’t. You also need to have brainstorming sessions from time to time. Don’t be afraid of testing and exploring new words, you never know what may end up increasing your click through rate.
Advertise via the Google Display Network. You can list your website here in the most relevant category from the list of categories given. The Google Display Network reaches more than 90% of the internet users worldwide.
Try Video Advertisements. If your video really stands out then it might go viral and end up reaching a large number of people. You can create video ads via AdWords.
Also, avoid setting too many keywords in the “Broad Match” section. This means that your ad will appear not just for selected keywords but also similar phrases or variations of the same. This will certainly increase the exposure of your ad, but it draws irrelevant traffic that will cost you money.
Use Negative Keywords. Your ad will not be shown if these words are there in the search box. This will not only ensure that your ads are shown to people who are a good target for your offering but also save you lot of money and time on irrelevant clicks.
Writing powerful ad copy can be a very tough task. You are allowed to write only 3 lines of copy in PPC campaigns, and you need to make sure that these three lines provoke your audience to click on your ad which will lead them to your website. Most of PPC ads allow you to run split tests with different versions of the ad and you see which works the best and gets the maximum likes and conversions.
These are just a few ways to grow the effectiveness of your PPC campaign. To make sure that your PPC campaign is a success and also cost effective, it is best to consult a professional.
These ideas are based on experience with personal and client accounts. We at Edgytal take pride in helping our clients add business value through our Services. To find out more on how we can help, give us a shoutand we will be happy to line up a discussion.