The Google-Twitter deal that was in discussion since quite some time now, is finally active now. Both Twitter and Google officially confirmed the news.
Starting today, people will be able to see tweets in their Google search results. This feature will be available in Android and iOS mobile Google App for now, but it will be soon available in desktops too.
A similar deal had taken place between them in 2009, but in 2011, tweets disappeared from Google search results. Perhaps both the online giants have realized that they need each other, which made them reunite after four years.
Twitter’s official blog quoted “For example, if you’re interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent Tweets. Or, if you’re a TV buff, a search for #MadMen will bring up the most relevant news and Tweets about Sunday’s series finale.”
“It’s a great way to get real-time info when something is happening. And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.” saidArdanArac in the official Google Blog.
The partnership means that Google now has access to the stream of tweets knows as firehose. The firehose, as the name suggests, sprays 9000 tweets per second into the internet. Earlier, Google had to go through Twitter in order to pull out relevant tweets, but now, that won’t be a problem anymore as it will have access to the firehose.
And what’s in it for Twitter? Twitter will get more visibility on the giant search engine which will bring more people to its website. That’s all that can be said for now asneither Google nor Twitter have disclosed any other details except for confirming the partnership.