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January 11, 2019

While executing a paid media marketing campaign for your brand, it’s important to direct your advertising efforts in the right direction for the optimal targeting, delivery and measurement of paid ads. But how can a business do this? Well, these essential tips will hel...

November 27, 2018

Two incredibly important marketing functions under the search engine umbrella are, as every digital marketing strategist knows, Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). Both channels employ different methods to achieve the same goal: attrac...

June 8, 2015

Making a PPC campaign looks so simple right?  Following the 9 steps and besides, you are paying only for each click, which might or might not get converted into a sale.But, it’s not as easy as it looks. Many PPC campaigns have failed due to targeting the wrong keywords...

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