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January 11, 2019

While executing a paid media marketing campaign for your brand, it’s important to direct your advertising efforts in the right direction for the optimal targeting, delivery and measurement of paid ads. But how can a business do this? Well, these essential tips will hel...

December 27, 2018

In the ever-changing environment of SEO, online marketers need to keep identifying and adapting to the latest trends. With the internet being the primary place for customers to buy goods and services, Google has top authority in introducing and controlling trends that,...

November 27, 2018

Two incredibly important marketing functions under the search engine umbrella are, as every digital marketing strategist knows, Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). Both channels employ different methods to achieve the same goal: attrac...

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