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November 27, 2018

Two incredibly important marketing functions under the search engine umbrella are, as every digital marketing strategist knows, Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). Both channels employ different methods to achieve the same goal: attrac...

November 20, 2018

In the early days, content optimization revolved around keyword stuffing, top rankings, focusing only on high-volume keywords and would cater to the search engines rather than the audience. However, using such tactics today in a brand’s digital marketing strategy will...

November 16, 2018

Creating a LinkedIn marketing strategy is vital for any brand or business to grow. Just think about: unlike other social media platforms that have evolved to serve brands and businesses, LinkedIn has always been known as the network of professionals. It connects brands...

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