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February 27, 2018

Google Adwords provides selected nonprofits with Ad Grants that allow them to advertise on Google search for free up to an amount of $10,000 a month. However, it also imposed a limit of $2 CPC which made it very difficult for them to compete with non-grant advertisers....

February 23, 2018

In this day and age, social media forms a large part of our daily lives. From a business’s point of view, it is becoming the primary place where consumers come across products and services that they could potentially buy. A majority of our purchasing decisions are bein...

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