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August 28, 2017

After the election of Donald Trump as President of the United States last year, social networking sites and the general media was targeted heavily for their role in the spread of false news. When these links appear on social media feeds, they look like any other tabloi...

August 17, 2017

The difference between a company and a brand lies predominantly in the marketing strategy employed by any organisation. A brand stirs up emotions and associations, and it has become imperative for companies to focus on maintaining a positive perception of their institu...

August 13, 2017

Most of us are aware of the troubles a marketer has to face, to get his hands on a detailed report of the metrics for their campaign. For those who don’t know, tracking the metrics can be done through Google Analytics and Metrics for Facebook, but these analytics tools...

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