According to statistics, 93% of online experiences begin with a search engine. When people enquire something on a search engine, they get a list of pages that are most relevant to their enquiry. Maximum clicks are made on the results that are on the first page of the search engine results page.
Search Engine Optimization is the unpaid or organic way of getting more traffic on your website by making it search engine friendly. It is a way of increasing your visibility in the digital space by making your website rank higher on the search engine results page.
It is a very cost effective method. And the results are quantifiable, so you can measure your ROI easily. Through analytics, you can also figure out what works the best for your business and what doesn’t.